New research from FSC and GlobeScan – a global insights and advisory consultancy, reveals that consumers want to make sustainability-focused purchasing decisions and trusted third party certification labels play an increasingly important role in it.

According to the research, consumers are increasingly concerned about sustainability issues strongly associated with forests. In fact, the primary concern of consumers among forest issues is the impact of deforestation on climate and biodiversity. The survey found that 86 per cent of consumers try to avoid products that damage biodiversity and almostseven in ten of global consumers want to choose products that do not contribute to climate change.

The study was conducted by GlobeScan and it surveyed 12,000 people in 15 countries that includes Canada, Chile, Colombia, China, Germany, India, Italy, Mexico, Poland, South Africa, South Korea, Sweden, Turkey, UK and USA.

Global consumer research insights Infographic

Webinar on Promoting Consumer Engagement with Forest Sustainability

In this webinar we reveal the latest global consumer sustainability insights from GlobeScan, along with practical steps companies and brands can take to harness consumer momentum and protect the world’s forests. 

Downloadable Resources

FSC Consumer Insights 2021 - Global Report.pdf
PDF, Size: 48.32MB
FSC Consumer Insights 2021 - Infographic.pdf
PDF, Size: 374.87KB
FSC Uvid o potrošačima 2021 - Globalno istraživanje
PDF, Size: 37.90MB
FSC Globalna anketa potrošača 2021 - Sažetak
PDF, Size: 3.59MB

Get in touch with us at for further information